HARIBO Happy World is a colourful celebration of the HARIBO sweet we all know and love. Located in Dubai (at the Dubai Festival City Mall), this new store offers something tangible for children: play zones, a bear-themed cafe and more.
Understandably, the Happy World owners needed a marketing agency to assist their venture.
Kingsmen Agency was chosen, and we quickly set about ensuring the brand would make a splash in Dubai's competitive market.
In the article to follow, we'll showcase the work we delivered and the tasks we were entrusted with.
1: Creating new Digital Accounts for HARIBO
The Kingsmen team were responsible for setting up – and managing – the following accounts:
- Facebook Business Manager
- Facebook Ad Account
- Facebook Pixel installation
- Facebook Pixel Events configuration
- Product Catalogue setup
- Instagram account
- YouTube channel
- Snapchat account
The goal? To deliver measurable marketing results. At Kingsmen, we have PPC and SEO experts on our team to give you a meaningful return on your spend.
2: Solidifying the Brand Identity
HARIBO Happy World has a brand identity in place. Instead of tinkering with it, we set about solidifying what the rules were. In short, what shouldn't ever be changed.
We delivered a structured brand guideline pack with a few of the following details in mind:
Our brand guidelines looked at:
- Logo placement rules
- Spacing requirements
- Colour palette
- Typography (VAG Rounded usage)
- Goldbear do's and don'ts
- Packaging do's and don'ts
3: Delivering Campaign/Promotional Designs
New Year's Eve Offer
We designed a bold NYE flyer that retained the signature playful tone.
The layout was simple, colourful and easy to read — ideal for both print and digital.
Birthday Invitations
A birthday at HARIBO Happy World is a big deal. For this birthday template, we wanted Goldbear front and centre, with balloons, birthday presents and other embellishments occupying the corners of the page.
Birthday Party Leaflets
4: Designing In-Store & Display Materials
Height Ruler Design
Not every child is old enough (or “big” enough) to take on the games. Like an amusement park, HARIBO Happy World uses a height ruler!
The Kingsmen team was tasked with coming up with what this would look like.
5: Creating the Goldbears Café Menu
The Goldbears Cafe is one of the central attractions of HARIBO Happy World.
We designed a menu to match.